Tollywood superstar Mahesh Babu’s upcoming film Srimanthudu is much looked forward to and the film is now set to hit the theatres on August 7. Eros International Media Limited last minute announced its collaboration with Mythri movie makers to release the film.
The movie has been already sold to distributors for all individual areas by the producing company Mythri Movie Makers. The producers have already entered into profit area by selling the movie for a good price. Then how come EROS cam and Took over the rights of the movie? What is EROS's strategy?
EROS has-been doing this in South Indian industry - Entire buying rights of movies partner after the business closed producteurs of a film. They-have done this for Mahesh Babu's 'Aagadu' too.
Many Reasons Cited by being white are the industry pundits. Some Say That EROS feels big star movies like Mahesh Babu movie will fetch Good revenues through digital other avenues and in the long run. Some cite the reason to show big Could Be In Their projects catalog or in the account books as It Would Increase the company's total value.
