As we all know that the brand sponsor PepsiCo for the most exciting cricket game IPL has withdrawn its sponsorship for the match fixing went viral few days back.
But the latest buzz is that, there are four sponsors who are really waiting to sponsor the IPL, at last the Chinese Mobile- maker Vivo won the race.
BCCI, on Monday officially announced the new sponsors of the game and launched the new poster of IPL with Vivo as the sponsors.
Anurag Thakur, the BCCI Secretary said that, “In the last couple of years, we (BCCI) have struggled but we have brought reforms in the last few months. That has paid (off).”
Anurag added that whatsoever wrong happened when he and the present board president Shashank Manohar was not in the chair are going about settings right in the last month.
"When you go into the market, you see people interested in getting associated with the IPL. When we were looking for a new sponsor, there was not just one but we had four people lined up to bid for the title sponsorship. Vivo wanted to be partners for the next seven to twelve years but we had the option to go for only two years. As far as brand is concerned, cricket is still a popular game and IPL still remains one of the strongest brands," Thakur said.
The current mess in the Indian Cricket was a result of faults in the previous administration, said Anurag.
"Cricket is still very popular and IPL is one of the top tournaments in the world," the secretary said.
