Branded car company Nissan had decided to sponsor for eight years with the International Cricket Council (ICC) in an effort to improve its performance in the Indian Market.
Its sponsorship will last till 2023 for the international tournaments including the ICC Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, Under 19 and women’s cricket and qualifying events.
As, Nissan has not had a great run in India in recent months with a 58% drop in sales in September alone, they have decided to popular their branded car with the sponsorship.
Said Roel de Vries, corporate vice-president and global head of marketing and brand strategy for Nissan: "We are targeting 5% market share in India by 2020. We believe India is a strategic part of the automotive future and our future. This investment in cricket is big and a majority of the impact will be felt in India which shows our focus on India."
Vries further said that, "Innovation that excites is what Nissan does. As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour, the International Flag Bearer Program and new live event experiences."
"We're excited to be part of the global cricketing family and to be involved in some of the world's most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do,” Vires added.
